David Lorenz

David Lorenz is the Manager of Industry Relations & International Marketing for Travel Michigan, a division of the Michigan Economic Development Corporation – the official State of Michigan Tourism promotion agency. He oversees Travel Michigan’s efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations, golf and sports-event promotion.

Prior to coming to Travel Michigan in October 2002, Mr. Lorenz was the Manager, Partnerships, and Promotions for Meijer, Inc. where he was responsible for the facilitation of collaborative marketing programs with key consumer good manufacturers such as Nabisco, Kraft, Kellogg, General Mills, Coca-Cola, Disney and Mattell.

He also has 14 years’ experience in radio broadcasting in roles varying from announcer and news reporter to numerous management positions. He attended Western Michigan Unversity and lives in Norton Shores with his wife Roberta.

Sponsored by Range Bank, N.A.